Location analytics in a full cloud solution
We’ve been using C&D Online to communicate both externally and internally on our sales force organization. Their highly-detailed spatial data empower us to create a very precise segmentation. We also use it for impact studies simulations and forecasting. Our operational teams use it mostly for viewing projections/simulations on potential consumption, from the national level to an extremely detailed territory level, and to optimize future site locations.
C&D Online allowed us to accomplish in-depth market studies and to reveal difficult-to-find market insights: for example, matching the geographical distribution of specific population segments across countries with altitude. It allowed us to adapt cars to market specificites and thus enhance consumer satisfaction.
In a highly concurrential market context, it is extremely important that every head of vehicle inspection station is provided with the right tools allowing them to identify business opportunities in their catchment area. Our dedicated webapplication, co-developed with mapping specialist and software editor Articque, empowers store managers to analyse their sales area and pilot precisely targeted marketing actions.
We’re using C&D Online to monitor the profitability of our agencies. It allows us to immediately visualize their performance and to implement the most adapted action plans to challenge our local network. Visually representing our KPIs on a map is also a very powerful tool for our communication.
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