Use cases of Articque solutions – Success stories

Articque’s solutions allow professionals from all lines of business to add the geospatial dimension to their analyses in order to make the best decisions. Here is what our clients say about us!

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This is a glimpse into the numerous applications of Articque’s solutions in our clients’ words:

Kubota analyzes market penetration with location intelligence

Kubota Europe uses C&D to map & analyze market penetration

3 February 2020

The Tractor Business Unit of Kubota Holding Europe maps its coverage & market potential and analyzes market penetration with Articque’s location intelligence solution.

Banking: the Crédit Agricole Centre France uses C&D to gain market shares

22 November 2019

We switched to C&D three years ago: at the time, we needed a powerful geocoding tool to locate our network and clients ourselves.

Colas uses Articque solutions to visualize its geographic locations in a dynamic way

18 October 2019

Thanks to Articque solutions, Colas is able to geolocate its sites and its competitors, and to optimize transport costs to be more competitive.

The French Blood Establishment (EFS) uses C&D to optimize blood collection

18 October 2019

The French Blood Establishment maps its donors in order to plan its collections in the right places for the sake of efficiency and performance.

DOXA SAS uses C&D to create balanced districtings for the pharmaceutical industry

18 October 2019

CEO Serge Andrieu explains how he uses C&D to define balanced districts while taking into account the constraints of the pharmaceutical industry.

Carrefour Property uses Articque MAP to make better decisions

18 October 2019

Articque MAP allows Carrefour Property to get an interactive view of sites and performances, reveal hidden information and make the integration of new employees easier.

The URPS AuRA maps the medical demography of its territories with C&D

1 October 2019

The Regional Union for Private Practitioners Health Professionals in the Auvergne Rhône-Alpes region analyzes medical demography with interactive maps to help young doctors find out where to settle their practice.

The SNCF group bolsters its Business Intelligence tools with maps

1 October 2019

The French National Railway Company adds maps in its Business Intelligence tool in order to locate its agents and send them to the right place efficiently and proactively.

“We’re using C&D Online to monitor the profitability of our agencies. It allows us to immediately visualize their performance and to implement the most adapted action plans to challenge our local network. Visually representing our KPIs on a map is also a very powerful tool for our communication.”

Jaoued Ermiki
Senior Statistics Expert at MMA Insurance

“C&D Online allowed us to accomplish in-depth market studies and to reveal difficult-to-find market insights: for example, matching the geographical distribution of specific population segments across countries with altitude. It allowed us to adapt cars to market specificities and consequently enhance consumer satisfaction.”

Benoît Brion
Engineer, Renault Group

“It’s such a user-friendly solution. I used C&D for the 1st time a year ago and I’m totally satisfied with it for numerous reasons. Its flexibility allows me to refine my analyses at will and to quickly test several representations to find the most relevant one.”

Caroline Finel
Mail and Human Resources Department

“As clients of Articque, we have been using the C&D Online statistical mapping tool for over 2 years now. It allowed us to create more efficient geo-marketing studies by geo-localizing our agencies, cash dispenser machines (ATM), clients, calculating isochrones and driving distances. We gained precious time by producing automatized & recurrent mapping studies allowing us to quickly view evolutions or to do adhoc analyses using various filters. We also know that we can always count on the reactivity and professionalism of Articque’s after sales services – as we’ve been doing it for the past 2 years.”

Mickael SANTOS
Geomarketing and Pricing Analyst User Experience and Digital Transformation Manager

“We’ve been using C&D Online to communicate both externally and internally on our sales force organization. Their highly-detailed spatial data empower us to create a very precise segmentation. We also use it for impact studies simulations and forecasting. Our operational teams use it mostly for viewing projections/simulations on potential consumption, from the national level to an extremely detailed territory level, and to optimize future site locations.”

Franck Dupin
Data & Content manager

“In a highly concurrential market context, it is extremely important that every head of vehicle inspection station is provided with the right tools allowing them to identify business opportunities in their catchment area. Our dedicated webapplication, co-developed with mapping specialist and software editor Articque, empowers store managers to analyse their sales area and pilot precisely targeted marketing actions.”

Eric Sarfati
President & Business Manager of Automotive Department at SGS

Use cases of Articque solutions – Success stories

FILTER

Kubota Europe uses C&D to map & analyze market penetration

Banking: the Crédit Agricole Centre France uses C&D to gain market shares

Colas uses Articque solutions to visualize its geographic locations in a dynamic way

The French Blood Establishment (EFS) uses C&D to optimize blood collection

DOXA SAS uses C&D to create balanced districtings for the pharmaceutical industry

Carrefour Property uses Articque MAP to make better decisions

The URPS AuRA maps the medical demography of its territories with C&D

The SNCF group bolsters its Business Intelligence tools with maps

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